by SEROJ

is founded to empower brands and businesses that are pursuing their passions to make their mark on the world with a quality design product.

With over a decade of experience in the design- and manufacturing industry Seroj is passionate to support businesses by creating clear concepts and product ideas and transforming them into successful brands and products by combining his customer empathy, design skills, business sense, and network of creatives, manufacturers and craftsmen around the globe.

Since 2004 by SEROJ has supported over 35+ entrepreneurs, companies and investors getting their businesses to the next level.

Besides he has founded several businesses and worked with international brands such as Ace & Tate and Heineken.

And his acclaimed City Cufflinks® designs are successfully distributed by carefully selected partners such as KLM - Royal Dutch Airlines, LVMH, Selfridges, de Bijenkorf and Rijksmuseum.

In collaboration with stakeholders such as financiers, manufacturers, distributors, creatives and consumers SEROJ wants to set the next standard of ‘total product design’ adding value to the entire process from strategy into concept, design, development and manufacturing.

Bringing a fresh view, knowledge, network, and skills to the table to analyze and sharpen your strategy, brand, team, and product. Creating smart concepts and designs to stand out from the crowd, serve your customers’ needs, raise the overall brand & product experience, while reducing time and costs where possible.

He aspires to create timeless classics with a twist and develop unique designs which combine minimalism, fine details, and luxury and are on top of their league.

Skillset

Over 20 years of international experience in the design industry, managing, customer research, design, technical development, and production.
A strategic and conceptual thinker with strong business acumen and a natural overview of all aspects that impact a successful product.
Experienced in setting up and managing creative and cross-functional teams
Broad knowledge of materials and production techniques, resulting in innovative combinations of modern technologies and craftsmanship.
Experienced in an array of industries, i.e. furniture, eyewear, footwear, motor & bicycle, consumer products, lighting, consumer electronics, packaging, and automotive.
Inventive in creating smart solutions within set budgets and scopes.

Character

Creative, pragmatic, amiable.
Curious and eager for knowledge in fields such as contemporary art, manufacturing, tech and business.
Energised by working together in a diverse team of specialists.
Love of sharing knowledge and skills in order to contribute to the success of others.
Visual-spatial thinker with a fine eye for detail. Naturally seeing the bigger picture and the details that will make the difference within.
Inspired by travel, music, contemporary art, people, business, craftsmanship, technology.