MODERN CRAFTSMAN // AESTHETIC ENTREPRENEUR " Here to create opportunities to make our daily life more beautiful, valuable and inspiring "
 
SEROJ DE GRAAF Amsterdam, the Netherlands, +1 GMT Mobile: +31647189880
email: info [at] seroj [dot] nl Co-founder / designer at Asylum Collection Hand made collection of limited interior collectables Founder / creative director at Chocolate and Foam
 product, interior and communication design CURRENT DESIGN ACTIVITIES I am involved in the following design businesses on daily bases: CREATING OPPORTUNITIES BY DESIGN " In a world where limits are pushed and boarders disappear, design is essential to success. Creating new values, identities and experiences throughout the interaction of packagings, products and environments are just a few examples of what design in all its facets can contribute to make every day more beautiful and inspiring. Long term strategies and good design thinking save resources such as time, money and material. At the same time it can empower businesses and connects cultural and social values, with the industrie in order to serve consumers and other end users. Inspired by simple things in life, and the love for material, technology and craftsmanship I create designs for our daily practical and emotional needs. A mix of aesthetics, clear strategies and efficient productions to create experiences that are balanced between rational and emotional, new innovations and old traditions. "