SEROJ DE GRAAF

Amsterdam, the Netherlands

phone:    +31647189880
email:     info@seroj.nlmailto:info@seroj.nl?subject=

Aesthetic Peddler is a distributor for Ribcap, Schindelhauer Bikes, LightSkin en Gates Carbon Drive Systems.


Following my personal passion for design, innovation and craftsmanship I have founded Aesthetic Peddler to offer the 'Urban Commuter' a portfolio of products that suit their high standards of quality, technique and style.


In collaboration with manufacturers, my design studio and our consumers we co-develop new products and services for this growing group of users.

Creating opportunities by design to

make life more beautiful and inspiring.

Thank you all for the unconditional support and great moments we had and will share in the future.

Chocolate and Foam is my design studio founded in 2005.


It comes natural to us to combine product- and branddesign. By our designs we connect technology and human values to create sustainable products and services to serve your daily practical and emotional needs.


We believe in a positive change by entrepreneurship and opportunities created by design. We stimulate innovation and make organizations outstanding by their own qualities. We are not afraid to face problems. They challenge us to create the next great solution.