SEROJ DE GRAAF Amsterdam, the Netherlands, +1 GMT Mobile: +31647189880
email: info [at] seroj [dot] nlmailto:info@seroj.nl?subject=
Asylum Collection Hand made collection of limited interior collectables in collaboration with Bo Reudler.http://www.asylumcollection.com
Chocolate and Foam
Design studio for product, interior and communication.http://www.chocolateandfoam.com

    CURRENT ACTIVITIES


I am involved in the following businesses on daily bases:

    CREATING OPPORTUNITIES BY DESIGN


" In a world where limits are pushed and boarders disappear, it is time to redefine our needs and focus on a global and personal level. The crisis is a sign of change leaving the old structures behind.


Social entrepreneurship, human development and personal creativity become essential in the new era we are entering. They will offer an inspirational base for cross-linking and creating new values, cultures and necessities for our daily life. Core resources; time, money and material will less connected compared to the industrial era, because their values will be redefined.


Transparency, personal contact and Co-creation will become core. Powered by social media and other technological developments new ways to work and collaborate will be created and horizontal structured. Based on our personal interest and talent we create solutions for our social needs faster than any large pyramidal orientated organisation of today can.


Long term strategies and good design thinking can save resources such as time, money and material. It empowers businesses and connects cultural and social values. This will help the production industrie to create products that serve consumers in their needs.


Inspired by people around, simple things in life, and the love for material, technology and craftsmanship I develop concepts and designs for our daily practical and emotional needs. A mix of aesthetics, clear strategies and efficient productions to create experiences that are balanced between rational and emotional, innovation and tradition. " 


Please join me on this wonderful journey —  Seroj de Graaf  januari 2011

Aesthetic Peddler
Exclusive distributor for Schindelhauer bikes and Gates Carbon Drive in the Netherlands.http://www.tandriemfiets.nl

    THANK YOU


You never achieve things alone. Therefore I like to thank my parents, brother, aunt and grandparents for the unconditional support! Besides I like to give special thanks to:

Yuri Winkelman - for the nice photo's, personal talks and creating and sharing an inspiring and relax home.http://www.yuriwinkelman.com
Jeroen van Leur
- for always being there and showing me how to enjoy the simple things in life best.http://www.jeroenvanleur.nl
Rutger van Zuidam
- for proving the power of social networks in 2005 and being a inspiring sparring partner ever since.http://www.cherrytwist.nl
Line Øhlenschlæger
- for coming to Amsterdam, change the city into a never ending party, and unforgettable times.http://www.line-line.dk/
Bo Reudler
- for being an example on personal and professional level and design partners for since 2002.http://www.boreudler.com
Julien Rademaker
- for your positive energy, personal talks and motivating times.http://www.julesdavid.com
Jan-Wicher Emmens 
- for being the first writing on my new adventure.http://www.mymonobrow.nl
Evelien Stamhuis
- for being patient and sharing all good and bad in life.http://www.lienehuis.nl

" Here to make our daily life more beautiful, valuable and inspiring."

Tangarine
- for being dedicated to music, selling me a nice guitar, your positive energy in stereo, and nice songs.http://www.tangarine.nl/
Joachim Baan
- for the collaboration, nice moments and inspiration on graphic design and fashion.http://www.anothersomething.org/
The team of Schindelhauer bikes
- for the trust, support, good energy, fun, inspion and above all: creating the best Bicycle in the world.http://www.schindelhauerbikes.com/
Kenneth Jaworski
- for the collaboration on interesting projects, good laughs and fun during our unexpected times out.http://www.comoparkstudio.com/
James Veenhoff
- for all the good advice, help, positive energy, projects, contacts and an unforgettable road trip in style.http://www.fronteerstrategy.com/
Ellen Bokkinga
- for a nice collaboration, support and understanding.http://www.ellenbokkinga.nl/
Ruben Sengers
- for helping my 1976 Honda CB550 SupersSort and collaboration on a custom bike project.http://www.wingpalace.nl
Harrie Stamps
- for the endless ideas and dedication, knowledge, prototypes, and night of hard work.http://www.wisent.nl/
Dirk Laucke
- for offering me an inspiring workspace, personal advise and being a good example in many ways.http://www.studio-laucke.com/
Huub en Adelheid Kortekaas
- for creating an amazing world, positive energy, trust, wisdom, inspiring collaboration and nice talks. http://www.huubenadelheid-kortekaas.nl/
Juul Vernooij
- for following your dreams, sharing a beautiful smile, laughs and many special moments since 1997.http://juulartofglass.wordpress.com/
Wouter Oostendorp
- for all the laughs and sharing your passion for architecture, personal doubts, struggles and victories.http://www.amazon.com/Architecture-Limbo-Wouter-Oostendorp-Sieswerda/dp/9081220519
Niels Kinneging
- for the never ending rush of energy, relativize, laughs, tool-freaking, dedication, night of hard work.http://www.jvdmarel.nl/

I thank you all for the unconditional support and great moments we had and will share in the future.