Seroj de Graaf is a Dutch product and accessories designer who is living and working in the city of Amsterdam, the Netherlands.

"After my study product design at the The Arnhem Academy of Art and Design and an internship at the renowned Marcel Wanders Studio, I founded my design studio named Chocolate and Foam in 2005. Combining my passion for bikes, design and craftsmanship I founded Aesthetic Peddler in 2011."

"Following my dream of working as an independent designer with a focus on the design and production of my own products and accessories I have founded Studio Seroj de Graaf in 2014. First product are the Amsterdam Canal Cufflinks. which are now available at Bijenkorf Amsterdam, Rijksmuseum and The Society Shop."

Seroj is known for his great eye for detail and broad knowledge on materials and techniques. He has a dedicated approach to add value and meaning to products and brands. This makes him able to develop and produce well detailed products and brands of high quality.

"Creating opportunities by design to make life more beautiful and inspiring"

photography by Jerome de Lint

Feel free to follow or contact me:

Seroj de Graaf | | +31647189880

photography by Jerome de Lint

The Amsterdam Canal Cufflinks. Design by Seroj de Graaf. Available now at Bijenkorf Amsterdam, Rijksmuseum and The Society Shop."